How BOV maximised income from their Christmas show and streamlined their marketing campaigns to improve ROI.
Case Study: How Bristol Old Vic maximised sales with the Advantage Dashboard
All posts tagged: Forecasting
Market research: When might a Surveymonkey be bananas?
There are many misconceptions about market research and who is or isn’t qualified to undertake it. Robin Cantrill-Fenwick unravels its mysteries.
Effective forecasting during and beyond the pandemic
Predicting what might happen in the future is difficult at the best of times but facing the beginning of the end of the Covid-19 pandemic, you could be forgiven for dismissing any attempt to say what the future might hold.
Baker Richards’ Deputy CEO David Reece says forecasts, when created effectively, can be invaluable.
Knowing the Score: Repertoire Scoring and Segmentation
A simple repertoire scoring system is far more effective than a crystal ball for predicting the popularity of a programme, setting budgets and segmenting an audience.
Seeing the future
Without a forecast, there’s no roadmap for reaching your sales target. How using the “four Ps of prediction” to start forecasting can help you maximise sales and income.
Modelling and Forecasting – Royal Academy of Arts
Predicting what’s going to happen in the future is difficult but forecasting is an essential component of planning. We built a crystal ball for the Royal Academy of Arts.
Selling Spare Inventory – London Symphony Orchestra
You’ve run a successful marketing campaign and sold lots of tickets but have you ever asked yourself whether they would have sold anyway?
Pricing Playbook – Metropolitan Opera
The Pricing Playbook is a decision-making guide that helps you implement marketing and pricing actions on a weekly basis in response to demand.