Understanding the UK’s family visitor market has never been more crucial for attractions seeking to build sustainable audiences and revenue streams.
Understanding the Family Visitor Market: Insights from New Research
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Beyond segmentation: Towards audience alignment
David Reece and Sarah Chambers discuss why segmentation is most powerful when it’s a reflective organisational practice – less about categorising audiences and more about aligning with values, purpose and future direction. Drawing on examples from across the sector, they explore how segmentation can be a tool for clarity, connection and cultural change.
USA Data: Working on our welcome, and reaching price-sensitive audiences
Access to arts and cultural venues remains a challenge for many, especially those on low incomes. While cultural organizations often aim to be inclusive, ticket prices may deter price-sensitive segments of the population – but is that the biggest issue?
Should Visitor Attractions in Ireland consider Dynamic Pricing?
Resources for attendees of the ASVA Cultural Connections Conference 2023
Should Visitor Attractions in Northern Ireland consider Dynamic Pricing?
Resources for attendees of the ASVA Cultural Connections Conference 2023
A brighter future for entrepreneurs and opportunity-seekers
Now more than ever it’s important to focus on the things that really matter, to free ourselves of distractions and to identify earned income opportunities, says Robin Cantrill-Fenwick.
Should Visitor Attractions in Scotland consider Dynamic Pricing?
Resources for attendees of the ASVA Cultural Connections Conference 2023
UK Heritage Pulse goes from strength to strength
UK Heritage Pulse is the nationwide panel of professionals and volunteers working in the heritage sector. The panel is operated […]
“Price isn’t the problem” – is that always true?
With ticket price differentiation reaching new extremes, David Reece considers the longer-term consequences and asks if we should be entering a new era of pricing.
Weathering the inflationary storm
Faced with inflation and a squeeze on consumer spending, how can arts organisations weather this financial storm? David Reece looks at both increasing and reducing prices.