Understanding the UK’s family visitor market has never been more crucial for attractions seeking to build sustainable audiences and revenue streams.
Understanding the Family Visitor Market: Insights from New Research
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Theatre 2050: A call to reimagine, not repair
Reflecting on a recent panel discussion, David Reece of Baker Richards explores the future of theatre and its role in a rapidly changing world. Bringing together the insights of the panellists, he outlines some of the ways the sector might adapt.
Beyond segmentation: Towards audience alignment
David Reece and Sarah Chambers discuss why segmentation is most powerful when it’s a reflective organisational practice – less about categorising audiences and more about aligning with values, purpose and future direction. Drawing on examples from across the sector, they explore how segmentation can be a tool for clarity, connection and cultural change.
A brighter future for entrepreneurs and opportunity-seekers
Now more than ever it’s important to focus on the things that really matter, to free ourselves of distractions and to identify earned income opportunities, says Robin Cantrill-Fenwick.
Using the Segmentation Engine to supercharge recovery
The Segmentation Engine is exclusively available to users of the Tessitura Network CRM, creating live bespoke behavioural segmentations for targeting, automation, analysis and reporting. In this Insight, Libby Papakyriacou describes how to get the most from Segmentation Engine at this time.
Secrets of segmentation for fundraising
Based on our analysis over the years, we’ve put together a simple segmentation model that anyone can adopt and use […]
Maintaining focus in the eye of the storm
Once the initial storm of Covid-19 closures and lockdown subsides, rapid and focused medium-term planning will be essential for the […]
Tips for ticketed attractions: placing CRM at the heart of your reboot
This Insight was written in April 2020 and reflects the information and projections available at the time. In the midst […]
Segment your way to success
The right approach to segmentation can drive sales and improve return on investment. We worked with Tennessee Performing Arts Center on a segmentation strategy which increased sales and revenue.
Are you really GDPR ready?
GDPR obligations go beyond direct marketing, so when it comes to managing commercial risk what might you have missed?