In the first of two articles on innovative pricing practices, David Reece explores different approaches to price setting and asks to what extent the emerging choose-your-own price model is a genuine alternative.
Time for a new pricing model? Part 1
Currently browsing: Performing Arts
An accessible industry needs sophisticated revenue management
This week’s Budget in the UK shows that there’s no easy path to high wages and low ticket prices in theatre. So what’s next? asks Robin Cantrill-Fenwick.
Using the Segmentation Engine to supercharge recovery
The Segmentation Engine is exclusively available to users of the Tessitura Network CRM, creating live bespoke behavioural segmentations for targeting, automation, analysis and reporting. In this Insight, Libby Papakyriacou describes how to get the most from Segmentation Engine at this time.
Watch: How audiences rate the return to live attendance
17 May saw the return of live in-person cultural performances in England, and our Experience Surveys captured audience sentiment pre […]
Sydney Dance Company: emerging from the pandemic in a position of strength
Sydney Dance Company used Patron Preference Analysis to find out what their audience was looking for as they prepared to re-open their 2021 season
Creating the post-pandemic future of arts, heritage and culture
Baker Richards’ CEO Robin Cantrill-Fenwick shared his perspective on the future of arts and culture at the end of 2020, first published by the Arts Marketing Association
What can – and should – you charge digital audiences?
Even if people are willing to pay for digital performances, are they willing to pay enough? Robin Cantrill Fenwick examines the data emerging from the pandemic’s rush to digitise, and where the income opportunities lie.
Analysis: What will cultural audiences pay for digital content?
Indigo’s After The Interval sentiment tracker survey has reached over 130,000 regular cultural attenders in the UK, and to date […]
Secrets of segmentation for fundraising
Based on our analysis over the years, we’ve put together a simple segmentation model that anyone can adopt and use […]
Socially distanced seating
Socially distanced seating is a subject of much debate in the performing arts industry. Many find the effect on income […]