When it comes to business or marketing planning, breaking your aims into manageable chunks is the secret to success.
SMARTer objectives make more effective strategy
Currently browsing: Memberships, Subscriptions & Donations
Knowing the Score: Repertoire Scoring and SegmentationÂ
A simple repertoire scoring system is far more effective than a crystal ball for predicting the popularity of a programme, setting budgets and segmenting an audience.
Multiply Your Members – Compton Verney
Offering different levels of membership can increase income. We worked with Compton Verney to sell thousands of additional memberships.
Sell More with Subscriptions РMalm̦ Stadsteater
Think that subscription is an outdated concept? By understanding customer behaviour and applying the principles of behavioural economics, we doubled the number of subscribers at Malmö Stadsteater.
Ultimately Irrational
In this insight we look at some of the principles of behavioural economics and explain why you should avoid giving people too many choices.
Maximising Membership – British Film Institute
If you only have one level of membership you’re missing a trick. Our recent work for BFI found that creating multiple memberships increases membership sales.
Modelling and Forecasting – Royal Academy of Arts
Predicting what’s going to happen in the future is difficult but forecasting is an essential component of planning. We built a crystal ball for the Royal Academy of Arts.
Realising Potential – Birmingham Hippodrome
Supporting an integrated approach to earned income, we have worked for over ten years with the UK’s most popular single auditorium theatre.
Event coding – LA Phil
Grouping events which have similar characteristics can transform your organisation’s approach to planning, forecasting, marketing and segmentation.