Every theatre wants to raise revenue without losing audiences. The solution? Pricing that feels fair, flexible, and grounded in real […]
How should local theatres approach pricing?
Currently browsing: Analysis, research & strategy
Understanding the Family Visitor Market: Insights from New Research
Understanding the UK’s family visitor market has never been more crucial for attractions seeking to build sustainable audiences and revenue streams.
Theatre 2050: A call to reimagine, not repair
Reflecting on a recent panel discussion, David Reece of Baker Richards explores the future of theatre and its role in a rapidly changing world. Bringing together the insights of the panellists, he outlines some of the ways the sector might adapt.
USA Data: Working on our welcome, and reaching price-sensitive audiences
Access to arts and cultural venues remains a challenge for many, especially those on low incomes. While cultural organizations often aim to be inclusive, ticket prices may deter price-sensitive segments of the population – but is that the biggest issue?
What the arts can learn from LEGO
We’ve come a long way from the difficulties of recent years, and some key metrics are starting to show a positive trend. But we’re not out of the woods yet, writes David Reece.
A brighter future for entrepreneurs and opportunity-seekers
Now more than ever it’s important to focus on the things that really matter, to free ourselves of distractions and to identify earned income opportunities, says Robin Cantrill-Fenwick.
Arts Pay survey goes Stateside
The Arts Professional Arts Pay survey, developed by Baker Richards, has gone Stateside. Baker Richards are working with New Jersey […]
Three essential trends for theatre managers
With many conflicting demands on theatre managers’ time, Robin Cantrill-Fenwick identifies three key trends to help keep theatres on track.
Case Study: How Bristol Old Vic maximised sales with the Advantage Dashboard
How BOV maximised income from their Christmas show and streamlined their marketing campaigns to improve ROI.
“Price isn’t the problem” – is that always true?
With ticket price differentiation reaching new extremes, David Reece considers the longer-term consequences and asks if we should be entering a new era of pricing.