Bare necessities: segmentation made simple
What’s the recipe for maximising engagement and income?
Bare necessities: segmentation made simple Read More »
Segmentation – what, how and why
Want to segment your customers but not sure where to start? This insight introduces three main forms of segmentation and explores the advantages of a ‘multi-dimensional’ segmentation driven by behavioural data.
Segmentation – what, how and why Read More »
Knowing the Score: Repertoire Scoring and Segmentation
A simple repertoire scoring system is far more effective than a crystal ball for predicting the popularity of a programme, setting budgets and segmenting an audience.
Knowing the Score: Repertoire Scoring and Segmentation Read More »
Seeing the future
Without a forecast, there’s no roadmap for reaching your sales target. How using the “four Ps of prediction” to start forecasting can help you maximise sales and income.
Are you pricing dynamically?
Dynamic pricing is all the rage, but is just one tactic amongst many. How can organisations benefit by placing dynamic pricing in a wider context?
Are you pricing dynamically? Read More »
Marginal gains make more money
Even small adjustments in pricing can boost ticket sales and increase revenues.
Marginal gains make more money Read More »
Pricing Guidance for Family Events
This Guidance for Arts Organisations in Pricing Family Events was commissioned from Baker Richards by the Family Arts Campaign.
Pricing Guidance for Family Events Read More »
Multiply Your Members – Compton Verney
Offering different levels of membership can increase income. We worked with Compton Verney to sell thousands of additional memberships.
Multiply Your Members – Compton Verney Read More »
Behavioural Segmentation – The CBSO
Is it possible to double the response rate you get from your direct marketing and save money at the same time? An effective approach to segmentation does just that.
Behavioural Segmentation – The CBSO Read More »