Offering different levels of membership can increase income. We worked with Compton Verney to sell thousands of additional memberships.
Multiply Your Members – Compton Verney
Insights
Opinions, inspiration and news from the Baker Richards team
Behavioural Segmentation – The CBSO
Is it possible to double the response rate you get from your direct marketing and save money at the same time? An effective approach to segmentation does just that.
Dynamic Pricing – Mayflower Theatre
Dynamic Pricing is an increasingly common revenue management technique. There are a wealth of articles out there discussing the ethics of the practice but on a more practical level how can you tell whether it is effective?
Secret Seats – English National Opera
How do you respond to bargain hunters, encourage advance booking and make sure you don’t lose income from those willing and able to pay face value prices? The answer is Secret Seats.
Price-Quality and the Danger of Free
Ever wondered what messages you might be sending out to your customers when your tickets are cheap or even free? This insight explores some of the issues.
Price Elasticity of Demand – Lyric Opera of Chicago
Want to understand the price sensitivity of your customers and improve the odds of making the right pricing decisions before you go on sale?
Sell More with Subscriptions РMalm̦ Stadsteater
Think that subscription is an outdated concept? By understanding customer behaviour and applying the principles of behavioural economics, we doubled the number of subscribers at Malmö Stadsteater.
Segmentation Engine – Royal Shakespeare Company
The Royal Shakespeare Company (RSC) is an early adopter of the Segmentation Engine, one of a number of organisations helping us to define our future vision for this product as they use it.
Ultimately Irrational
In this insight we look at some of the principles of behavioural economics and explain why you should avoid giving people too many choices.
Maximising Membership – British Film Institute
If you only have one level of membership you’re missing a trick. Our recent work for BFI found that creating multiple memberships increases membership sales.