When it comes to business or marketing planning, breaking your aims into manageable chunks is the secret to success.
SMARTer objectives make more effective strategy
Insights
Opinions, inspiration and news from the Baker Richards team
Turn your marketing upside down
To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the customer than the product.
Bare necessities: segmentation made simple
What’s the recipe for maximising engagement and income?
Segmentation – what, how and why
Want to segment your customers but not sure where to start? This insight introduces three main forms of segmentation and explores the advantages of a ‘multi-dimensional’ segmentation driven by behavioural data.
Superior coding and programming practices are hallmarks
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Knowing the Score: Repertoire Scoring and Segmentation
A simple repertoire scoring system is far more effective than a crystal ball for predicting the popularity of a programme, setting budgets and segmenting an audience.
Seeing the future
Without a forecast, there’s no roadmap for reaching your sales target. How using the “four Ps of prediction” to start forecasting can help you maximise sales and income.
Are you pricing dynamically?
Dynamic pricing is all the rage, but is just one tactic amongst many. How can organisations benefit by placing dynamic pricing in a wider context?
Marginal gains make more money
Even small adjustments in pricing can boost ticket sales and increase revenues.
Pricing Guidance for Family Events
This Guidance for Arts Organisations in Pricing Family Events was commissioned from Baker Richards by the Family Arts Campaign.