The partnership enhances their joint offer around audience development and client engagement
Baker Richards partners with Sarah Chambers as Associate for Audience Development and Client Engagement
Insights
Opinions, inspiration and news from the Baker Richards team
Should Visitor Attractions in Scotland consider Dynamic Pricing?
Resources for attendees of the ASVA Cultural Connections Conference 2023
Static, Variable, and Dynamic Pricing: A language explainer
Client organisations considering new pricing approaches often ask for a simple, very high-level explainer on the differences between static, dynamic […]
UK Heritage Pulse goes from strength to strength
UK Heritage Pulse is the nationwide panel of professionals and volunteers working in the heritage sector. The panel is operated […]
Arts Pay survey goes Stateside
The Arts Professional Arts Pay survey, developed by Baker Richards, has gone Stateside. Baker Richards are working with New Jersey […]
Three essential trends for theatre managers
With many conflicting demands on theatre managers’ time, Robin Cantrill-Fenwick identifies three key trends to help keep theatres on track.
Case Study: How Bristol Old Vic maximised sales with the Advantage Dashboard
How BOV maximised income from their Christmas show and streamlined their marketing campaigns to improve ROI.
“Price isn’t the problem” – is that always true?
With ticket price differentiation reaching new extremes, David Reece considers the longer-term consequences and asks if we should be entering a new era of pricing.
Long read: Arts leaders’ top priority for 2023
For this long read marking the turn of the year, Baker Richards CEO Robin Cantrill-Fenwick asked CEOs and Executive Directors of arts organisations across the UK to answer one question:What’s your top priority for 2023?
Time for a new pricing model? Part 2: Subscriptions
In a time of rising inflation, affordability and accessibility are at the forefront of arts organisations’ minds. David Reece examines whether a Netflix-style subscription could be part of the solution?