Dynamic Pricing is an increasingly common revenue management technique. There are a wealth of articles out there discussing the ethics of the practice but on a more practical level how can you tell whether it is effective?
Dynamic Pricing – Mayflower Theatre Read More »
How do you respond to bargain hunters, encourage advance booking and make sure you don’t lose income from those willing and able to pay face value prices? The answer is Secret Seats.
Secret Seats – English National Opera Read More »
Ever wondered what messages you might be sending out to your customers when your tickets are cheap or even free? This insight explores some of the issues.
Price-Quality and the Danger of Free Read More »
Want to understand the price sensitivity of your customers and improve the odds of making the right pricing decisions before you go on sale?
Price Elasticity of Demand – Lyric Opera of Chicago Read More »
Think that subscription is an outdated concept? By understanding customer behaviour and applying the principles of behavioural economics, we doubled the number of subscribers at Malmö Stadsteater.
Sell More with Subscriptions – Malmö Stadsteater Read More »
The Royal Shakespeare Company (RSC) is an early adopter of the Segmentation Engine, one of a number of organisations helping us to define our future vision for this product as they use it.
Segmentation Engine – Royal Shakespeare Company Read More »
In this insight we look at some of the principles of behavioural economics and explain why you should avoid giving people too many choices.
Ultimately Irrational Read More »
If you only have one level of membership you’re missing a trick. Our recent work for BFI found that creating multiple memberships increases membership sales.
Maximising Membership – British Film Institute Read More »
Predicting what’s going to happen in the future is difficult but forecasting is an essential component of planning. We built a crystal ball for the Royal Academy of Arts.
Modelling and Forecasting – Royal Academy of Arts Read More »
