Understanding the UK’s family visitor market has never been more crucial for attractions seeking to build sustainable audiences and revenue streams.
Understanding the Family Visitor Market: Insights from New Research
Insights
Opinions, inspiration and news from the Baker Richards team
Theatre 2050: A call to reimagine, not repair
Reflecting on a recent panel discussion, David Reece of Baker Richards explores the future of theatre and its role in a rapidly changing world. Bringing together the insights of the panellists, he outlines some of the ways the sector might adapt.
Beyond segmentation: Towards audience alignment
David Reece and Sarah Chambers discuss why segmentation is most powerful when it’s a reflective organisational practice – less about categorising audiences and more about aligning with values, purpose and future direction. Drawing on examples from across the sector, they explore how segmentation can be a tool for clarity, connection and cultural change.
Baker Richards welcomes Jane Macpherson as Associate
Baker Richards is delighted to welcome Jane Macpherson as an Associate, bringing her extensive expertise in audience strategy, marketing, and […]
How to use the Advantage Dashboard to support your NPO application
Save time by using the Advantage Dashboard to quickly deliver statistics crucial to your funding application.
Case Study: How Leeds Heritage Theatres integrated the Advantage Dashboard
Case Study: How Leeds Heritage Theatres have integrated the Advantage Dashboard
Join Baker Richards for a tour of the Advantage Dashboard
We’re hosting 3 webinars to showcase the significant changes we’ve made to our Advantage Dashboard.
Baker Richards Launches Second Year of Successful Earned Income Programme
Following the success of the inaugural programme in 2024, Baker Richards are bringing back Uplift Earned Income for a second year.
Baker Richards Expands Presence in Australia and New Zealand with New Associate, Tzo Zen Ang
Baker Richards is delighted to welcome Tzo Zen Ang as an Associate, strengthening our ability to serve the cultural sector […]
Baker Richards announces Leah Hodder as Associate
Baker Richards is delighted to announce a new partnership with Leah Hodder, founder and director of The Goldie Collective, as […]