In February 2024, Baker Richards undertook market research with 230 adults in the UK who are in receipt of income-related […]
In February 2024, Baker Richards undertook market research with 230 adults in the UK who are in receipt of income-related […]
Baker Richards CEO Robin Cantrill-Fenwick examines the advantages and disadvantages of dynamic pricing, from revenue to regulations.
Resources for attendees of the ASVA Cultural Connections Conference 2023
Client organisations considering new pricing approaches often ask for a simple, very high-level explainer on the differences between static, dynamic […]
With many conflicting demands on theatre managers’ time, Robin Cantrill-Fenwick identifies three key trends to help keep theatres on track.
For this long read marking the turn of the year, Baker Richards CEO Robin Cantrill-Fenwick asked CEOs and Executive Directors of arts organisations across the UK to answer one question:What’s your top priority for 2023?
There are many misconceptions about market research and who is or isn’t qualified to undertake it. Robin Cantrill-Fenwick unravels its mysteries.
Thanks to the pandemic and the rising cost of living, a widespread pricing practice is back in the spotlight. Robin Cantrill-Fenwick rises to address the jury.
While many arts and culture organisations are concerned about their financial viability, emotional resilience will also be essential to seeing out the pandemic, argues Robin Cantrill-Fenwick.
This week’s Budget in the UK shows that there’s no easy path to high wages and low ticket prices in theatre. So what’s next? asks Robin Cantrill-Fenwick.
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