Every theatre wants to raise revenue without losing audiences. The solution? Pricing that feels fair, flexible, and grounded in real data. On Tuesday 21 October 2025, the Local Theatre Touring Alliance hosted a webinar asking: How can we (local theatres) significantly and sustainably raise revenue from ticket sales while retaining the size, diversity and trust […]
How should local theatres approach pricing? Read More »
Understanding the UK’s family visitor market has never been more crucial for attractions seeking to build sustainable audiences and revenue streams.
Understanding the Family Visitor Market: Insights from New Research Read More »
There are many misconceptions about market research and who is or isn’t qualified to undertake it. Robin Cantrill-Fenwick unravels its mysteries.
Market research: When might a Surveymonkey be bananas? Read More »
The era of Coronavirus created an 18-month crevasse in our databases. As we climb up the other side, what is the role of historic data?
With some questioning the usefulness of pre-pandemic datasets, Libby Papakyriacou argues that now more than ever, understanding historic data is crucial to recovery.
Historic data: is it really history? Read More »
Based on our analysis over the years, we’ve put together a simple segmentation model that anyone can adopt and use as an effective fundraising tool – though its uses undoubtedly go beyond simply fundraising. There are different forms of segmentation, and behavioural is just one way. Alternatives include attitudinal or demographic segmentation – but if
Secrets of segmentation for fundraising Read More »
The right approach to segmentation can drive sales and improve return on investment. We worked with Tennessee Performing Arts Center on a segmentation strategy which increased sales and revenue.
Segment your way to success Read More »
The pressure to increase ticket sales is an ongoing challenge for many organisations. We offer a simple approach.
Five ways to increase your sales Read More »
To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the customer than the product.
Turn your marketing upside down Read More »
What’s the recipe for maximising engagement and income?
Bare necessities: segmentation made simple Read More »
