Affiliation can be an essential tool in overcoming the threat from COVID-19
Establishing an effective Coronavirus response
All posts tagged: Affiliation
Points make prizes
Schemes aimed at generating loyalty need to do more than offer simple discounts. How many arts organisations have schemes as effective as airline loyalty programmes?
Finding the magic money tree
Why you may be missing a trick by looking at admissions, ancillary sales and affiliation in isolation
The AAA of income
Are you leaving money on the table? Why taking a siloed approach to earned income can lead to missed opportunities for improving the bottom line.
Multiply Your Members – Compton Verney
Offering different levels of membership can increase income. We worked with Compton Verney to sell thousands of additional memberships.
Price Elasticity of Demand – Lyric Opera of Chicago
Want to understand the price sensitivity of your customers and improve the odds of making the right pricing decisions before you go on sale?
Sell More with Subscriptions – Malmö Stadsteater
Think that subscription is an outdated concept? By understanding customer behaviour and applying the principles of behavioural economics, we doubled the number of subscribers at Malmö Stadsteater.
Maximising Membership – British Film Institute
If you only have one level of membership you’re missing a trick. Our recent work for BFI found that creating multiple memberships increases membership sales.
Realising Potential – Birmingham Hippodrome
Supporting an integrated approach to earned income, we have worked for over ten years with the UK’s most popular single auditorium theatre.