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Historic data: is it really history?

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The era of Coronavirus created an 18-month crevasse in our databases. As we climb up the other side, what is the role of historic data?

With some questioning the usefulness of pre-pandemic datasets, Libby Papakyriacou argues that now more than ever, understanding historic data is crucial to recovery.

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Effective forecasting during and beyond the pandemic

Predicting what might happen in the future is difficult at the best of times but facing the beginning of the end of the Covid-19 pandemic, you could be forgiven for dismissing any attempt to say what the future might hold.

Baker Richards’ Deputy CEO David Reece says forecasts, when created effectively, can be invaluable.

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