There are many misconceptions about market research and who is or isn’t qualified to undertake it. Robin Cantrill-Fenwick unravels its mysteries.
Market research: When might a Surveymonkey be bananas?
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Historic data: is it really history?
The era of Coronavirus created an 18-month crevasse in our databases. As we climb up the other side, what is the role of historic data?
With some questioning the usefulness of pre-pandemic datasets, Libby Papakyriacou argues that now more than ever, understanding historic data is crucial to recovery.
Watch: How audiences rate the return to live attendance
17 May saw the return of live in-person cultural performances in England, and our Experience Surveys captured audience sentiment pre […]
Sydney Dance Company: emerging from the pandemic in a position of strength
Sydney Dance Company used Patron Preference Analysis to find out what their audience was looking for as they prepared to re-open their 2021 season
Planning in a time of radical uncertainty
In these uncertain times, it’s important to return to our core principles: making the most of the information we have and not being afraid to experiment, explains David Reece.
Effective forecasting during and beyond the pandemic
Predicting what might happen in the future is difficult at the best of times but facing the beginning of the end of the Covid-19 pandemic, you could be forgiven for dismissing any attempt to say what the future might hold.
Baker Richards’ Deputy CEO David Reece says forecasts, when created effectively, can be invaluable.
Planning for 2021: collecting and interpreting actionable insights
The Melbourne Symphony Orchestra used advanced conjoint analysis to inform their 2021 planning
The many roads to recovery
As we emerge from the chaos of the pandemic let’s focus on where we want to go, but remember there’s […]
Maintaining focus in the eye of the storm
Once the initial storm of Covid-19 closures and lockdown subsides, rapid and focused medium-term planning will be essential for the […]