Every theatre wants to raise revenue without losing audiences. The solution? Pricing that feels fair, flexible, and grounded in real […]
How should local theatres approach pricing?
Currently browsing: Admissions Pricing
Understanding the Family Visitor Market: Insights from New Research
Understanding the UK’s family visitor market has never been more crucial for attractions seeking to build sustainable audiences and revenue streams.
Theatre 2050: A call to reimagine, not repair
Reflecting on a recent panel discussion, David Reece of Baker Richards explores the future of theatre and its role in a rapidly changing world. Bringing together the insights of the panellists, he outlines some of the ways the sector might adapt.
USA Data: Working on our welcome, and reaching price-sensitive audiences
Access to arts and cultural venues remains a challenge for many, especially those on low incomes. While cultural organizations often aim to be inclusive, ticket prices may deter price-sensitive segments of the population – but is that the biggest issue?
Should Visitor Attractions in Ireland consider Dynamic Pricing?
Resources for attendees of the ASVA Cultural Connections Conference 2023
Should Visitor Attractions in Northern Ireland consider Dynamic Pricing?
Resources for attendees of the ASVA Cultural Connections Conference 2023
A brighter future for entrepreneurs and opportunity-seekers
Now more than ever it’s important to focus on the things that really matter, to free ourselves of distractions and to identify earned income opportunities, says Robin Cantrill-Fenwick.
Universally Accessible: Low prices for price-sensitive audiences
In February 2024, Baker Richards undertook market research with 230 adults in the UK who are in receipt of income-related […]
Dynamic Pricing: Double the Income, or a Double-Edged Sword?
Baker Richards CEO Robin Cantrill-Fenwick examines the advantages and disadvantages of dynamic pricing, from revenue to regulations.
Should Visitor Attractions in Scotland consider Dynamic Pricing?
Resources for attendees of the ASVA Cultural Connections Conference 2023