Opinions, inspiration and news from the Baker Richards team
Visitor attractions are embracing innovative approaches to maximising sales and income. We worked with The Roman Baths, one of the UK’s leading heritage attractions, on a new pricing strategy to increase income and spread demand.
Schemes aimed at generating loyalty need to do more than offer simple discounts. How many arts organisations have schemes as effective as airline loyalty programmes?
Making a product or service scarce or exclusive has become an effective way to attract customers in other sectors. How could this work for the arts?
Resilience in the arts may be linked with finance – but it’s really about making bold and exciting changes to realise big ambitions.
The right approach to segmentation can drive sales and improve return on investment. We worked with Tennessee Performing Arts Center on a segmentation strategy which increased sales and revenue.
GDPR obligations go beyond direct marketing, so when it comes to managing commercial risk what might you have missed?
How do we get to the point where we are truly collaborating?
Why you may be missing a trick by looking at admissions, ancillary sales and affiliation in isolation
From up-selling and cross-selling to ancillary offers of food, merchandise and even car parking: a AAA approach to increasing revenue.
Are you leaving money on the table? Why taking a siloed approach to earned income can lead to missed opportunities for improving the bottom line.