Schemes aimed at generating loyalty need to do more than offer simple discounts. How many arts organisations have schemes as effective as airline loyalty programmes?
Points make prizes
Insights
Opinions, inspiration and news from the Baker Richards team
Can less be more?
Making a product or service scarce or exclusive has become an effective way to attract customers in other sectors. How could this work for the arts?
Embracing the excitement of resilience
Resilience in the arts may be linked with finance – but it’s really about making bold and exciting changes to realise big ambitions.
Segment your way to success
The right approach to segmentation can drive sales and improve return on investment. We worked with Tennessee Performing Arts Center on a segmentation strategy which increased sales and revenue.
Are you really GDPR ready?
GDPR obligations go beyond direct marketing, so when it comes to managing commercial risk what might you have missed?
The challenge of true collaboration
How do we get to the point where we are truly collaborating?
Finding the magic money tree
Why you may be missing a trick by looking at admissions, ancillary sales and affiliation in isolation
Would you like fries with that?
From up-selling and cross-selling to ancillary offers of food, merchandise and even car parking: a AAA approach to increasing revenue.
The AAA of income
Are you leaving money on the table? Why taking a siloed approach to earned income can lead to missed opportunities for improving the bottom line.
Five ways to increase your sales
The pressure to increase ticket sales is an ongoing challenge for many organisations. We offer a simple approach.