Sydney Dance Company used Patron Preference Analysis to find out what their audience was looking for as they prepared to re-open their 2021 season
Sydney Dance Company: emerging from the pandemic in a position of strength
Insights
Opinions, inspiration and news from the Baker Richards team
Planning in a time of radical uncertainty
In these uncertain times, it’s important to return to our core principles: making the most of the information we have and not being afraid to experiment, explains David Reece.
Creating the post-pandemic future of arts, heritage and culture
Baker Richards’ CEO Robin Cantrill-Fenwick shared his perspective on the future of arts and culture at the end of 2020, first published by the Arts Marketing Association
What can – and should – you charge digital audiences?
Even if people are willing to pay for digital performances, are they willing to pay enough? Robin Cantrill Fenwick examines the data emerging from the pandemic’s rush to digitise, and where the income opportunities lie.
Effective forecasting during and beyond the pandemic
Predicting what might happen in the future is difficult at the best of times but facing the beginning of the end of the Covid-19 pandemic, you could be forgiven for dismissing any attempt to say what the future might hold.
Baker Richards’ Deputy CEO David Reece says forecasts, when created effectively, can be invaluable.
Analysis: What will cultural audiences pay for digital content?
Indigo’s After The Interval sentiment tracker survey has reached over 130,000 regular cultural attenders in the UK, and to date […]
Secrets of segmentation for fundraising
Based on our analysis over the years, we’ve put together a simple segmentation model that anyone can adopt and use […]
Planning for 2021: collecting and interpreting actionable insights
The Melbourne Symphony Orchestra used advanced conjoint analysis to inform their 2021 planning
The UK’s six-month VAT reduction: pass it on?
The UK government have announced cut to the VAT rate, we take a look at when and whether to pass this saving on to consumers.
The many roads to recovery
As we emerge from the chaos of the pandemic let’s focus on where we want to go, but remember there’s […]