There are many misconceptions about market research and who is or isn’t qualified to undertake it. Robin Cantrill-Fenwick unravels its mysteries.
Market research: When might a Surveymonkey be bananas?
All posts by Robin Cantrill-Fenwick
Dynamic pricing on trial: guilty or not guilty?
Thanks to the pandemic and the rising cost of living, a widespread pricing practice is back in the spotlight. Robin Cantrill-Fenwick rises to address the jury.
Emotional resilience will be a key skill for 2022
While many arts and culture organisations are concerned about their financial viability, emotional resilience will also be essential to seeing out the pandemic, argues Robin Cantrill-Fenwick.
An accessible industry needs sophisticated revenue management
This week’s Budget in the UK shows that there’s no easy path to high wages and low ticket prices in theatre. So what’s next? asks Robin Cantrill-Fenwick.
Watch: How audiences rate the return to live attendance
17 May saw the return of live in-person cultural performances in England, and our Experience Surveys captured audience sentiment pre […]
Creating the post-pandemic future of arts, heritage and culture
Baker Richards’ CEO Robin Cantrill-Fenwick shared his perspective on the future of arts and culture at the end of 2020, first published by the Arts Marketing Association
Secrets of segmentation for fundraising
Based on our analysis over the years, we’ve put together a simple segmentation model that anyone can adopt and use […]
The UK’s six-month VAT reduction: pass it on?
The UK government have announced cut to the VAT rate, we take a look at when and whether to pass this saving on to consumers.
The many roads to recovery
As we emerge from the chaos of the pandemic let’s focus on where we want to go, but remember there’s […]
Socially distanced seating
Socially distanced seating is a subject of much debate in the performing arts industry. Many find the effect on income […]