Every theatre wants to raise revenue without losing audiences. The solution? Pricing that feels fair, flexible, and grounded in real […]
How should local theatres approach pricing?
All posts by Robin Cantrill-Fenwick
USA Data: Working on our welcome, and reaching price-sensitive audiences
Access to arts and cultural venues remains a challenge for many, especially those on low incomes. While cultural organizations often aim to be inclusive, ticket prices may deter price-sensitive segments of the population – but is that the biggest issue?
Should Visitor Attractions in Ireland consider Dynamic Pricing?
Resources for attendees of the ASVA Cultural Connections Conference 2023
Should Visitor Attractions in Northern Ireland consider Dynamic Pricing?
Resources for attendees of the ASVA Cultural Connections Conference 2023
A brighter future for entrepreneurs and opportunity-seekers
Now more than ever it’s important to focus on the things that really matter, to free ourselves of distractions and to identify earned income opportunities, says Robin Cantrill-Fenwick.
Universally Accessible: Low prices for price-sensitive audiences
In February 2024, Baker Richards undertook market research with 230 adults in the UK who are in receipt of income-related […]
Dynamic Pricing: Double the Income, or a Double-Edged Sword?
Baker Richards CEO Robin Cantrill-Fenwick examines the advantages and disadvantages of dynamic pricing, from revenue to regulations.
Should Visitor Attractions in Scotland consider Dynamic Pricing?
Resources for attendees of the ASVA Cultural Connections Conference 2023
Static, Variable, and Dynamic Pricing: A language explainer
Client organisations considering new pricing approaches often ask for a simple, very high-level explainer on the differences between static, dynamic […]
Three essential trends for theatre managers
With many conflicting demands on theatre managers’ time, Robin Cantrill-Fenwick identifies three key trends to help keep theatres on track.