Baker Richards was founded by Tim Baker and Debbie Richards in 2003. The company has grown from small and humble beginnings to boast a number of international partnerships and a team of expert consultants, researchers and analysts, based in Cambridge, UK.
Our work stems from a desire to help organisations become more financially sustainable. We have worked on hundreds of projects throughout Europe and Australasia becoming the foremost authority on pricing and revenue management in the arts worldwide. We also have a sister company in the USA, The Pricing Institute, and a number of other important partnerships, and our work spans all areas of the sector, including theatre, opera, music, dance, visual arts, museums, visitor attractions and festivals.
Our reputation for high quality work and quantifiable return on investment is the result of our guiding principles:
- We are a consultancy with integrity, that believes in adding value for clients – this is reflected in the 200% ROI delivered by all of our evaluated Pricing Reviews to date.
- We work in partnership with our clients, combining our experience and expertise with organisational knowledge to test interpretation, exchange ideas and evaluate options.
- We apply a rigorous approach and an obsession with detail to our work.
- We believe in continually challenging ourselves and encouraging intellectual curiosity to grow and develop our products and services.