An adaptive path to recovery in 2022 and beyond

Whether resources have been reduced, repurposed or sustained, we work with you to create strategies and tactics which fit the unique needs and circumstances of your organisation.

Suitable for all types of cultural and heritage organisations, we design a programme which is best suited to your current situation and future ambitions. Each programme will commonly include some or all of these elements:

Plan

Audience / visitor research
Refining the value proposition
CRM data analysis
Digital analytics
Auditing team skills
Cost and margin modelling

Do

Strategy development
Pricing and loyalty design
Segmentation design and implementation
Dynamic Revenue Management
Digital tune-up
Donations and giving strategies
Ancillary sales pricing

Review

KPI tracking
Income and engagement forecasting and modelling
Bespoke dashboards
Balanced scorecards
Ongoing coaching and development
Action learning
“In this time of uncertainty, it was important to get such clarity into what our audiences really want. Baker Richards’ thorough understanding of our situation and meticulous approach to audience research has not only given us the evidence to inform the planning for our new season, but also the confidence to carry out those plans.”
Melbourne Symphony Orchestra Sophie Gelaise, Managing Director
“We engaged Baker Richards to help us implement a variable pricing strategy that influenced visitor behaviour, addressed capacity challenges at peak times and maintained the accessibility of our attraction. Baker Richards were a pleasure to work with, they took time to really understand our specific challenges and their approach was tailored to our needs.”
Bath Roman Baths Simon Addison, Heritage Business Manager
“Baker Richards’ depth of knowledge of the sector, ability to work at a senior level and understand our needs ‘in the round’, and their capacity for devising innovative new approaches have been hugely valuable.”
National Theatre
National Theatre Alex Bayley, Director of Audiences & Marketing
Targeted
Point
  • One-time advice to optimise the performance of your income model
Most popular
90 day
  • A senior consultant works together with your team to create and implement new strategy
With our network of trusted associates
Extend
  • A bespoke package of support over a longer period, including business intelligence support and ongoing coaching

See also: Income modelling | Patron / Visitor Preference Analysis | Triple A Strategy

Start a conversation

Our goal is to equip your team to adapt to the unique circumstances of these times.

We offer affordable prices which deliver excellent value. If you would like to discuss how we can help, please click below to contact a partner – we are always happy to talk in confidence.

Contact us