Pricing Issues in Attractions: VAC 2018

Debbie Richards VAC 2018

Debbie will share pricing expertise at the National Visitor Attraction Conference on Thursday 4th October 2018

The price is right!

After exploring how to sell more tickets and memberships (and make more money!) at VAC 2017, Debbie is returning to speak at this year’s conference. She will be presenting alongside Richard Doughty, Director of the National Maritime Museum Cornwall. Their joint seminar will address pricing strategy in visitor attractions and Debbie will be drawing on expertise developed from Baker Richards’ work with some of the UK’s leading visitor attractions.

To see the full VAC 2018 programme and book your place, visit the conference website.

Want to find out more?

We have several Insights on pricing, including:

Marginal gains make more money – how even small adjustments in pricing can increase sales and income

How airline pricing can help sales soar – what can cultural organisations learn from the best of what airlines are doing?