UK Theatre course: Pricing Playbook

David Reece UK Theatre Pricing Playbook

David will explain how to create a recipe for pricing success on Thursday 11 April 2019.

Pricing Playbook

A sophisticated pricing strategy can increase box office income, maximise ticket sales and promote accessibility. Create a recipe, or rather ‘playbook’, for success by streamlining your pricing decisions in response to demand.

In this one-day course, David gives an overview of the tactics, including dynamic pricing, you could use in creating your own Pricing Playbook. We’ll also explore decision-making within the context of customer segmentation and consumer psychology. The training will include the chance to share your experiences and problems, alongside case studies and exercises.

“David was very knowledgeable and engaging. It was great to hear from a genuine expert working internationally with lots of experience to draw on.” (Previous delegate)

You can find out more about the course, including how to book a place, on the UK Theatre website.

Unable to attend but want to find out more?

We have several Insights on pricing, including:

Pricing Playbook – Metropolitan Opera – how the Metropolitan Opera use the pricing playbook we created for them to focus their marketing

Are You Pricing Dynamically? –  how organisations can benefit from putting dynamic pricing in a wider context

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