How to think about pricing

Francesca Di Nuzzo

Francesca will be speaking in two sessions about ticket pricing at UK Theatre’s Box Office Conference on 9 May 2019.

How to think about pricing

What is the right price for a ticket?

What do your prices say about your organisation?

Francesca’s interactive session explores the role of consumer psychology in communicating prices and offers practical insights into price presentation.

DIY pricing

Francesca will also be taking part in a panel discussion exploring how you can find the pricing strategy that’s appropriate for your organisation.


Unable to attend but want to find out more?

We have several Insights on pricing and consumer psychology, including:

Points make prizes – what can arts organisations learn from the successes or airline loyalty schemes?

Marginal gains make more money – how even small adjustments to pricing can boost ticket sales and increase revenues

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