The price is right

Isabella will be leading a session for the Heritage Railway Association’s Autumn Management Forum, on 30 October 2019 in Birmingham

How to think about pricing

What is the right price for a ticket? What do your prices say about your organisation?

The session will explore how to maximise sales and income through a sophisticated pricing strategy.  Through a mix of theory and practical examples, Isabella will explore questions including

  • How to influence customer choices
  • How to increase donations
  • How to present your prices in an optimal way.

For more information, please see the HRA event page.

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