Isabella will be leading a session for the Heritage Railway Association’s Autumn Management Forum, on 30 October 2019 in Birmingham
How to think about pricing
What is the right price for a ticket? What do your prices say about your organisation?
The session will explore how to maximise sales and income through a sophisticated pricing strategy. Through a mix of theory and practical examples, Isabella will explore questions including
- How to influence customer choices
- How to increase donations
- How to present your prices in an optimal way.
For more information, please see the HRA event page.