#MissingAudiences Wave 1: What are missing attenders thinking about returning to arts & culture?

The Insights Alliance (Indigo, Baker Richards and One Further) present the findings of the first wave of our Missing Audiences research. 

The first wave of responses were gathered by UK cultural organisations over 6 weeks in September and October 2021 from previous audiences members.

In this free webinar we’ll share the first set of results, helping organisations continue to put audiences at the heart of business planning and communications.

Insights Alliance webinar: Missing Audiences (Wave 1)

Thursday 11 November

12pm – 1pm


Register today

For organisations based in Northern Ireland, we are running a specific webinar with thrive on 23 November. Register

The Missing Audiences survey is designed to find out:

  • what has been holding some audiences and visitors back from attending cultural venues
  • what other social and leisure activities cultural audiences have felt comfortable doing since restrictions lifted
  • how different groups are feeling about safety measures and whether they would encourage audiences to return
  • what the current appetite is for digital content from audiences who have returned and those who have not

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