The first wave of responses were gathered by UK cultural organisations over 6 weeks in September and October 2021 from previous audiences members.
In this free webinar we’ll share the first set of results, helping organisations continue to put audiences at the heart of business planning and communications.
Insights Alliance webinar: Missing Audiences (Wave 1)
The Missing Audiences survey is designed to find out:
- what has been holding some audiences and visitors back from attending cultural venues
- what other social and leisure activities cultural audiences have felt comfortable doing since restrictions lifted
- how different groups are feeling about safety measures and whether they would encourage audiences to return
- what the current appetite is for digital content from audiences who have returned and those who have not