#MissingAudiences: The Wave 2 Results

The Insights Alliance (Indigo, Baker Richards and One Further) recently presented the findings of the second and final wave of Missing Audiences research, based on fieldwork from 31 January – 20 February 2022.

Missing Audiences was created to find out more about how audiences are feeling about attending cultural events and venues, to help cultural organisations put audience needs at the heart of business planning and communications.

This wave included a particular focus on the combined impact of completely missing audiences, together with a reduction in frequency of attendance.

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