Maximising B2C earned income

After the success of her June 2019 masterclass, Debbie will be returning to deliver a practical workshop on integrating your approach to earned income, this time at the Ulster Museum in Belfast.

Making the most of your income streams

How can an integrated approach to your income streams maximise the impact on your organisation’s bottom line?

Debbie will look at the relationship between income generated from admissions, affiliation (eg. memberships) and cultural trading (ancillary sales, eg. food and beverage offer). Using a mix of theory and case studies, she will consider the implications of the different business models used in each area, enabling you to evaluate strategies for increasing income and identify those most likely to yield the best returns.

The masterclass takes place on 15 October 2019 at the Ulster Museum in Belfast. For more information and to register, visit the event page.

Unable to attend but want to find out more?

Read our Insights about the relationship between income streams for arts organisations: