Using consumer psychology to increase admissions income

Debbie will be delivering a session at the Association for Cultural Enterprises Study Day in September.

Maximising income

How can insights from the field of consumer psychology help you sell more tickets, solicit bigger donations and increase income?

Using practical case studies and examples from arts organisations around the world this session will explore questions including:

  • How to influence customer choices
  • How to present your prices in an optimal way
  • How to increase donations
  • The effectiveness of gift vouchers vs. discounts

The study day, Open Door at the Royal Opera House, is aimed at performing arts venues and takes place on 25th September 2019. For more information and to book your place, visit the event page.

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