Building value in your family offer

Debbie will be running a workshop on pricing for family audiences at the Family Arts Conference in February

Commercial value in your family offer

Conversations about pricing for family work and events rarely go much beyond “What price should we charge?”  But price doesn’t operate in isolation!  Someone will only attend or visit if they feel the price is balanced by the value on offer.  And sometimes the perception of value is affected by the price.

Debbie’s workshop will explore how arts organisations can build value in their family offer. The session will look at the key issues you need to consider when communicating your value and setting your prices, offering practical takeaways and drawing on Baker Richards’ work with many of the world’s leading theatres, opera houses, orchestras, art museums and visitor attractions.

The Family Arts Conference will take place at The Everyman Theatre, Liverpool, on Tuesday 12 February 2019. To find out more, and to book your place, visit the conference website or view the programme here.

Family pricing – find out more

‘Pricing Family Events: Guidance for Arts Organisations’ was commissioned from Baker Richards by the Family Arts Campaign and is available to view here.