Un-artificial intelligence: the Baker Richards Revenue Advantage

Pricing / revenue management clients include

North America clients in partnership with JCA Arts Marketing

Algorithms don’t make great listeners, which matters when every moment in your customer journey from advert to consideration, from transaction to visit and beyond, is an emotional touch-point with your brand.

Baker Richards’ person-centred approach couples a wealth of global industry knowledge with the latest technologies to help us reach the best solution for your specific needs, avoiding the headlines when bots go bad and spotting creative opportunities that machine learning simply can’t.


Minimum 200% Return on Investment in first year of all evaluated projects


increase in income in one year for London Symphony Orchestra


additional ticket income in one year, from a 1% increase in visitors for
Bath Roman Baths


additional ticket income from dynamic pricing with our RMA application, in one season
5th Avenue Theatre, Seattle

Birmingham Hippodrome and the Revenue Advantage

“Baker Richards has been working closely with the team at the Hippodrome for more than ten years, playing a significant role in helping the organisation grow revenues by more than 40% ahead of inflation. That financial success has grown the sustainability of the Hippodrome, which allows us to focus more time on artistic innovation and developing ever stronger relationships with our local audiences.”
Chief Executive, Birmingham Hippodrome

Revenue Management Application

Together with JCA, Baker Richards created the Revenue Management Application for making informed, revenue-boosting pricing decisions which keep you in control

More resources and case studies