Power up your confidence with market research

Research clients include

North America clients in partnership with JCA Arts Marketing

Baker Richards are specialists in Conjoint Analysis which tests a range of benefits to understand how attractive they are to the market, and what the market is really willing to pay…

  • Allows you to break down a proposition into its component parts, i.e. benefits
  • Determines preferences for products based on tradeoffs buyers make
  • Understand the relative values of benefits
  • Estimates the price elasticity of products
  • Segments the market
  • Predicts choice
  • Identifies optimum combinations

UK Heritage Pulse

Together with Indigo, Baker Richards are running a UK-wide national big data research panel for major UK funders, government departments and other stakeholders

More resources and case studies