Power up your confidence.
- Match your most promising new value and services to the market
- Remove the fear of making change
Pricing and revenue
Tools and support that don’t miss a beat.
- Set the best price for your new and existing offer, first time
- Switch to different pricing models with confidence
- Grow revenue while remaining inclusive
Solving the unsolvable.
- Share with us your big question – your organisation’s “what if?”
- We provide bespoke counsel to lead you through options appraisal to successful change
Since 2003, more than 750 organisations have worked with Baker Richards directly or in partnership with JCA Arts Marketing. Our clients’ most common objectives are to:
“The work Baker Richards undertook with their Patron Preference Analysis was amazing – it gave us the evidence and confidence based on what our audiences are willing to pay to make bold changes to our pricing strategy and we are nightly huddled over our dashboards looking at ever healthier red lines.”
The first edition of our journal contemplating the big issues affecting revenues and audiences in arts, culture, and visitor attractions
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Supercharge recovery with Segmentation Engine
Our exclusive tool for Tessitura users to dynamically segment audiences is used by performing arts organisations and others across North America, the UK and Europe
“Baker Richards undertook a nationwide market research project to help us define our charitable membership offer to increase giving, identifying the size and characteristics of the potential market, and the most persuasive messages to tap into that market.
We are now armed with a thoroughly researched, evidence-based strategy to generate much-needed income from visitors”