Using the Place Profiler for Cultural Organisations
The West Midlands Cultural Place Profiler was created by Baker Richards and Indigo in 2021 for the following Commissioning Partners: Arts Council England, Birmingham 2022 Organising Committee of the Commonwealth Games, Birmingham City Council (BCC), Culture Central, Coventry City of Culture, DCMS, Greater Birmingham & Solihull LEP, West Midlands Combined Authority, West Midlands Growth Company.
This simplified version of the WM Place Profiler has been made available for cultural organisations to use.
The full version also includes captured (ticketed) levels of cultural engagement and is available to the commissioning partners. If you think you should have access to the full version, contact .
Navigating the dashboard
Finding your way around the simplified WM Place Profiler. An overview of the information available, and tips for exploring it.
The area overview
Explore the varied demographic profile of areas, and make comparisons to regional and national benchmarks. Introducing the at-a-glance WM Cultural Engagement Score, a unique index of engagement and participation.
How does cultural engagement vary by geography? Explore a range of metrics and how they map on to the West Midlands area – start at a birds’-eye view, and zoom down to MSOAs (Middle Super Output Areas)
Access to the Place Profiler
If you do not already have a Power BI Pro license, you’ll be prompted to start a free trial (no payment details required) when you first access the Profiler*. This will give you access for up to 60 days.
When your request is approved you’ll be notified and you will be able to log in the dashboard with your Power Bi credentials straight from this page.
* If you have previously had a Power BI Pro 60 day free trial, you will be prompted to purchase a valid license.