The Donor Discovery segmentation is a deep-dive of your CRM which is tailored to your needs. It identifies the people in your data who are likely to financially support your work.
Common objectives are:
- Segment current donors by factors including recency, frequency, average donation value or lifetime donation value deciles, tagging individuals for targeting in giving upgrade campaigns
- Identify prospects for giving based on the characteristics of other donors in your database
Most major CRM and ticketing vendors will support external segmentation and tagging of your supporters – if you’re in doubt, check with us or your supplier first.
New – Smart Segments
Tessitura users can now benefit from Smart Segments – we’ll configure one or more Donor Discovery segmentations which are regularly updated in your constituent data for use in campaigns and Tessitura Analytics
- There are no nasty surprises – we charge an agreed fixed fee for the project, based on the scope of the work. Prices are subject to VAT, and flexible payment terms are available.