Segmentation for the Performing Arts

Patron segmentation boosts results, improves efficiency, and sustains relationships over time.

Custom segmentations

Find the patrons you need, conveniently tagged for us in marketing, fundraising, and reporting

Donor Discovery

Analyse and segment your CRM to identify prospective supporters

Segmentation solutions for Tessitura

Segmentation Backdrop

Segmentation Engine

The Segmentation Engine is an easy-to use web application that lets you easily segment customers, ‘tag’ them according to key variables, and get deeper insights into patron behaviour and value.

Segmentation Backdrop

Smart Segments

Live segmentation of your constituents, updated regularly in Tessitura and Tessitura Analytics – instantly target audiences based on vital behaviours

Segmentation Backdrop

CRM Essentials and CRM 360

Turn your marketing upside down and adopt a patron-centred approach to relationship management and sales, for improved and sustained results.