We regularly deliver customer segmentation models as part of Revenue Advantage projects. Segmentations can be derived from market research, or sophisticated statistical analysis of booker behaviour.
Some segmentation services are exclusively for users of the Tessitura ticketing system.
The Segmentation Engine is an easy-to use web application for Tessitura that lets you easily segment customers, ‘tag’ them according to key variables, and get deeper insights into patron behaviour and value.
Whatever your ticketing system, turn your marketing upside down and adopt a patron-centred approach to relationship management and sales, for improved and sustained results.