Custom segmentation

We regularly deliver customer segmentation models as part of Revenue Advantage projects. Segmentations can be derived from market research, or sophisticated statistical analysis of booker behaviour.

Some segmentation services are exclusively for users of the Tessitura ticketing system.

Segmentation Backdrop

The Segmentation Engine is an easy-to use web application for Tessitura that lets you easily segment customers, ‘tag’ them according to key variables, and get deeper insights into patron behaviour and value.

Segmentation Backdrop

Smart Segments

Live segmentation of your constituents, updated regularly in Tessitura and Tessitura Analytics – instantly target audiences based on vital behaviours

Segmentation Backdrop

CRM Essentials and CRM 360

Whatever your ticketing system, turn your marketing upside down and adopt a patron-centred approach to relationship management and sales, for improved and sustained results.