On-database research

Take the guesswork out of what your existing customers want.

  • Quantitative surveying informed by the best practice of hundreds of similar research projects
  • Conversation-led qualitative research for understanding attitudes, motivations and perceptions in depth

Market sizing & segmentation

Tap into the market potential beyond your database.

  • Tapping into the market you don’t yet reach through consumer panels
  • Size and segment the market to understand the potential, and the best way to connect with prospects

Place-making and area research

Work with others to develop your city, county or state.

  • Multi-channel research that shows engagement across a wide range of cultural venues
  • Layer on population data to create audience development priorities

Research clients include

North America clients in partnership with JCA Arts Marketing

Baker Richards are specialists in Conjoint Analysis which tests a range of benefits to understand how attractive they are to the market, and what audiences are truly able and willing to pay…

  • Allows you to break down a proposition into its component parts, i.e. benefits
  • Determines preferences for products based on tradeoffs buyers make
  • Understand the relative values of benefits
  • Estimates the price elasticity of products
  • Segments the market
  • Predicts choice
  • Identifies optimum combinations

Culture Restart

Together with Indigo and One Further, Baker Richards ran UK-wide big data audience research during the COVID pandemic, providing valuable insight to the sector

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Get in touch

E-mail to discuss how research and analysis can help you to grow revenues and visitors