Research clients include

North America clients in partnership with JCA Arts Marketing

Baker Richards are specialists in Conjoint Analysis which tests a range of benefits to understand how attractive they are to the market, and what audiences are truly able and willing to pay…

  • Allows you to break down a proposition into its component parts, i.e. benefits
  • Determines preferences for products based on tradeoffs buyers make
  • Understand the relative values of benefits
  • Estimates the price elasticity of products
  • Segments the market
  • Predicts choice
  • Identifies optimum combinations

Culture Restart

Together with Indigo and One Further, Baker Richards ran UK-wide big data audience research during the COVID pandemic, providing valuable insight to the sector

Get in touch

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