Pricing

Pulse report: The art of pricing

In analysing the findings from ground-breaking research conducted in partnership with Arts Professional, we ask if there is more to be done to help arts organisations balance competing objectives.

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What the Romans did for us…

Visitor attractions are embracing innovative approaches to maximising sales and income. We worked with The Roman Baths, one of the UK’s leading heritage attractions, on a new pricing strategy to increase income and spread demand.

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Can less be more?

Making a product or service scarce or exclusive has become an effective way to attract customers in other sectors. How could this work for the arts?

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