Price Elasticity

Making a product or service scarce or exclusive has become an effective way to attract customers in other sectors. How could this work for the arts?

Even small adjustments in pricing can boost ticket sales and increase revenues.

Visitor attractions are embracing innovative approaches to maximising sales and income. We worked with The Roman Baths, one of the UK’s leading heritage attractions, on a new pricing strategy to increase income and spread demand.

Want to understand the price sensitivity of your customers and improve the odds of making the right pricing decisions before you go on sale?