Discounting

Thinking of discounting? If you don’t have a reason for cutting prices and are inconsistent with your offers, expect customers to play the system.

Despite the popular misconception that price is the chief barrier to access to the arts, price is only one of a complex set of factors affecting engagement with ‘hard to reach’ groups.

Are you leaving money on the table?  Why taking a siloed approach to earned income can lead to missed opportunities for improving the bottom line.

Think that subscription is an outdated concept?  By understanding customer behaviour and applying the principles of behavioural economics, we doubled the number of subscribers at Malmö Stadsteater.

Ever wondered what messages you might be sending out to your customers when your tickets are cheap or even free?  This insight explores some of the issues.