Consumer Psychology

What the Romans did for us…

Visitor attractions are embracing innovative approaches to maximising sales and income. We worked with The Roman Baths, one of the UK’s leading heritage attractions, on a new pricing strategy to increase income and spread demand.

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Points make prizes

Schemes aimed at generating loyalty need to do more than offer simple discounts. How many arts organisations have schemes as effective as airline loyalty programmes?

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Can less be more?

Making a product or service scarce or exclusive has become an effective way to attract customers in other sectors. How could this work for the arts?

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Ultimately Irrational

In this insight we look at some of the principles of behavioural economics and explain why you should avoid giving people too many choices.

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