Behavioural Economics

Points make prizes

Schemes aimed at generating loyalty need to do more than offer simple discounts. How many arts organisations have schemes as effective as airline loyalty programmes?

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Can less be more?

Making a product or service scarce or exclusive has become an effective way to attract customers in other sectors. How could this work for the arts?

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Ultimately Irrational

In this insight we look at some of the principles of behavioural economics and explain why you should avoid giving people too many choices.

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