Ancillary Sales – Baker Richards

Finding the magic money tree

Why you may be missing a trick by looking at admissions, ancillary sales and affiliation in isolation

Would you like fries with that?

From up-selling and cross-selling to ancillary offers of food, merchandise and even car parking: a AAA approach to increasing revenue.

The AAA of income

Are you leaving money on the table? Why taking a siloed approach to earned income can lead to missed opportunities for improving the bottom line.

Realising Potential – Birmingham Hippodrome

Supporting an integrated approach to earned income, we have worked for over ten years with the UK’s most popular single auditorium theatre.

Maximising Membership – British Film Institute

If you only have one level of membership you’re missing a trick. Our recent work for BFI found that creating multiple memberships increases membership sales.

Pricing Guidance for Family Events

This Guidance for Arts Organisations in Pricing Family Events was commissioned from Baker Richards by the Family Arts Campaign.