Revenue Management Application

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Latest: New functionality added to report on returned and resold inventory

Available to users of Tessitura (v. 15,1 and above), the Revenue Management Application (RMA) v6 works seamlessly with the Tessitura CRM and Tessitura Analytics to supercharge insights and actions.

The RMA allows you to analyse the impact of COVID-19 on your inventory, model a range of scenarios, and plan highly adaptable forecasts of future income.

In the context of the Coronavirus Pandemic, the RMA is an invaluable tool to: 

• Set and monitor a range of forecast trajectories backed by an individual monitoring dashboard (also accessible via Tessitura Analytics), creating a one-screen overview of dozens of essential metrics to see instantly which indicators across your season are performing above, on, or below target.
   
• Deep-dive into your available inventory, identifying the characteristics of your remaining seats, triggering dynamic pricing, re-zoning or marketing campaigns based on evidence. 
   
• Clearly see the impact of Coronavirus on your audience: create detailed booker churn charts with a few clicks to see clearly the volumes of customers who have lapsed, been retained, or newly acquired.
   

• Rapidly generate income reports, enabling continuous clear monitoring of sales to trigger essential tactical responses – in a few clicks RMA can show: 

• Total income by genre / season / week of run  
• Income against budget 
• Average price & yield 
• Detailed sales reports
   

• Build variable in-season models: Rapidly forecast the impact of pricing changes made in-season
   
• Adjust prices dynamically: Use RMA insights to adjust dynamic pricing, and send the new prices directly to Tessitura, with no need to re-key data 

Tessitura licensees of all size and scale. The RMA is used by arts organisations around the world.

Our case studies demonstrate how performing arts organisations are using the RMA to manage revenues from ticketing.

All RMA clients are provided with technical support for installation, along with setup training delivered by an expert pricing consultant, ongoing technical support and regular updates. 

This service will be of value to any organisation with a complex ticketing inventory and a need to be responsive and agile in maximising revenues.  The potential impact of the RMA in your organisation will be increased if paired with any of the following options (at additional cost): 

Planning Playbook – We will work with you to forecast and anticipate a range of potential income and volume scenarios, and pre-plan your response, taking some of the uncertainty out of your first post-Coronavirus season. 

Earned income Triple A consultancy – An in-depth study of your earned income, accompanied by detailed recommendations for maximising income across admissions, affiliation (membership, subscriptions & donations) and ancillary spend. 

Segmentation Engine – A companion web-based product which enables rapid and creative complex segmentation of a Tessitura CRM customer base. 

We are happy to tell you more about the RMA, or offer you a product tour.