Latest: New COVID-19 functionality added to analyse returned , resold and donated tickets
Available to users of Tessitura (v. 15,1 and above), the Revenue Management Application (RMA) v6 works seamlessly with the Tessitura CRM and Tessitura Analytics to supercharge insights and actions.
The RMA allows you to analyse the impact of COVID-19 on your inventory, model a range of scenarios, and plan highly adaptable forecasts of future income.
For COVID-19 and beyond
In the context of the Coronavirus Pandemic, the RMA is an invaluable tool to:
- Set and monitor a range of forecast trajectories for scenario planning backed by a monitoring dashboard (accessible in the RMA or integrated into Tessitura Analytics), creating a one-screen overview of dozens of vital metrics to identify instantly the KPIs across your season requiring action.
- Deep-dive into your available inventory, identifying the characteristics of your remaining seats, triggering dynamic pricing, re-zoning or marketing campaigns based on evidence.
- Clearly see the impact of Coronavirus on your audience: create booker churn charts with a few clicks to see clearly the customers who have lapsed, been retained, or newly acquired.
- Rapidly generate sales reports, enabling continuous monitoring to trigger essential tactical responses
- Build variable in-season models: Rapidly forecast the impact of pricing changes made in-season
- Adjust prices dynamically: Use RMA insights to adjust dynamic pricing, sending new prices directly to Tessitura, with no need to re-key data
Who is the RMA suitable for?
Tessitura licensees of all size and scale. The RMA is used by arts organisations around the world.
Getting up and running
All RMA clients are provided with technical support for installation, along with setup training delivered by an expert consultant, as well as ongoing usage support, technical support and regular updates.
Configurable Monitoring Dashboards show KPIs for hundreds of productions or performances at a glance Choose any combination of performances, seasons, zones or other metrics to analyse key metrics Analysing zones across performances helps to identify under or over-performing price scaling Filter sales to see advanced HotSeats including discount drift and dynamic pricing impact Set forecast trajectories for forthcoming sales Once trajectories have been set, custom alerts can be created to highlight productions and performances which are performing above or below trajectory Alerts show at a glance where sales are above or below forecast Monitor constituent lapsing, retention and reactivation with a churn chart See key characteristics and potential of unsold inventory at a glance See key characteristics and potential of unsold inventory at a glance
