Leadership development: Working together to grow earned income

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  • How can you align decisions across different departments to ensure that opportunities to maximise income are being identified and activated?
  • How do you avoid a disjointed and reactive response to shifts in the market caused by forces outside of your control?
  • How can you pre-plan for a multitude of opportunities and risks that may arise, while still creating a clear plan your managers and teams? 

Triple A leadership or planning workshops equip your organisation to identify opportunities from joining up areas of earned income. The workshops are effective when used together or separately. 



Leadership through Triple A

Maximising earned income is an essential part of responding to the Coronavirus crisis.

Our consultants regularly identify unseen opportunities to maximise retained income in organisations, by optimising and joining up offers that exist in different departments or ‘silos’, and by clarifying the profitability / potential for maximum income retention of different services.

Changes need to deliver to the bottom line, not just increase turnover, and that means understanding the relationship between all sources of revenue in order to maximise retained income.

We call this approach Triple A.

This workshop introduces Triple A methodologies to your leadership, and explores some of the opportunities for a Triple A approach in your organisation.

Many client organisations have found it beneficial to gather their leadership around a shared understanding of Triple A, to smooth decision making and align around the common goal of growing retained income.

Suitable for: All senior managers and leaders responsible for earned income in a cultural organisation, venue or visitor attraction.

Pricing Playbook

At a time of uncertainty, organisations will continue to create and revise forecasts, manage and mitigate risks, and revise or return to an established strategic business plan.

These approaches remain essential, but in the short term there is also need to plan for a wide range of possible forecast outcomes – adaptability is key.

In recent years, Baker Richards have imported and adapted a management tactic from US sports – the Playbook – for pricing and revenue management. 

The Playbook is a pre-planned ‘play by play’ roadmap, capable of responding to shifts in internal circumstances and external forces. It provides a guide to the actions required by individual team ‘players’ to achieve the best overall result.  

Suitable for: Marketing, ticketing and financial planning managers / leaders in a cultural organisation, venue or visitor attraction.

How long does each workshop take?

Each online training workshop consists of a day-long, live and interactive, consultant led training session.

Optional support

Optionally, organisations may choose as a result of the session to commission (at additional cost): 

Further external facilitation of your Planning Playbook – We know how useful it can be to have external facilitation, and are happy to provide this on an ongoing basis until your Playbook is complete 

Earned income Triple A Analysis & Research – An in-depth study of your earned income, accompanied by detailed recommendations for maximising income across admissions, affiliation (membership, subscriptions & donations) and ancillary spend. 


We know that the sector is under cashflow pressure. Pricing for these workshops varies based on organisational turnover and complexity, ensuring that all organisations can access the survey at an affordable price.  

Enter your details below and a member of the team will contact you to discuss your needs.

Enquire about Triple A and Planning Workshops

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