Self-Service Income Models

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  • How can you accurately predict the outcome of changes to costs, deals and pricing, modelling a variety of scenarios quickly and in detail?
  • Can you save Producers and marketers time and help them to generate more advantageous deals and better forecasts?
  • How can you increase confidence in income forecasts  before performances or tickets for attractions go on sale? 

For more than a decade, Baker Richards has been equipping clients with Self-Service Income Models which are fast to use and able to maintain accuracy in the face of the real-life complexity of attractions and performing arts venues. 



For COVID-19 and beyond

Predicting what’s going to happen in the future is difficult.  We all know that just because something behaved in one way in the past doesn’t necessarily mean it’s going to behave that way in the future.

This is especially true for the arts where demand is driven not by necessity as is the case with something like air travel, but by wants and desires.  And unlike air travel (which is usually seen as a means to an end), attending an arts event or attraction is an end itself – it is the experience that is important. 

So what’s the point in trying to forecast demand for forthcoming events or seasons?  Well, there’s the need to provide annual targets, meet income expectations, direct marketing spend appropriately and communicate with the right audiences. 

Once you have a forecast in place this can be used to inform your tactics (e.g. for deal-making and marketing), and to identify opportunities for revenue management – planning adjustments based on expected sales at key points throughout the sales cycle. 

Many models widely in use in the performing arts and visitor attractions have built-in inaccuracies – they’re unable to cope with the complexities of variable costs, scaling and deals, or to integrate external or historical comparator data. 

Our income models help you to forecast accurately, playing out a variety of planning scenarios before committing to signing a deal, or altering your ticketing system. 

Models enable you to quickly compare competing titles, zoning configuration, pricing and more, pulling in useful baseline comparators. Each model is customised to your venue or attraction.


Who are Income Models suitable for?

Producers, programmers and marketers with responsibility for ticketing income in venues and visitor attractions of all size and scales. 

Our models are particularly useful for auditoria-based performing arts organisations, but have been successfully adapted to other sectors including visitor attractions.

What will I get?

A bespoke income modelling tool, accessible online and licensed annually, which will allow you to create commercially advantageous deals and quickly specify ticketing configuration with greater levels of accuracy. 

Optional support

This service will be of value to any organisation in need of precise income modelling during a period of uncertainty – for negotiating deals and creating forecasts. Optionally, organisations may choose as a result of the session to commission (at additional cost): 

Pricing Playbook – We will work with you to forecast and anticipate a range of potential income and volume scenarios, and pre-plan your response, taking some of the uncertainty out of your first post-Coronavirus season 

Earned income Triple A consultancy – An in-depth study of your earned income, accompanied by detailed recommendations for maximising income across admissions, affiliation (membership, subscriptions & donations) and ancillary spend. 


We know that the sector is under cashflow pressure. Pricing for this software varies based on complexity and the length of licence taken out, ensuring that all organisations can access the model at an affordable price.  

Enter your details below and a member of the team will contact you to discuss your needs.

Enquire about Self-Service Income Models


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