Once the initial storm of Covid-19 closures and lockdown subsides, rapid and focused medium-term planning will be essential for the […]
Maintaining focus in the eye of the storm
All posts by Robin Cantrill-Fenwick
Tips for ticketed attractions: placing CRM at the heart of your reboot
In the midst of the Covid-19 pandemic, there’s a lot of uncertainty about the future. One thing it’s fairly safe […]
Self-discipline and taking action is key to a happy, balanced mind
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Experience the breathtaking views and unique perspectives
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Superior coding and programming practices are hallmarks
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Behavioural Segmentation – The CBSO
Is it possible to double the response rate you get from your direct marketing and save money at the same time? An effective approach to segmentation does just that.
Dynamic Pricing – Mayflower Theatre
Dynamic Pricing is an increasingly common revenue management technique. There are a wealth of articles out there discussing the ethics of the practice but on a more practical level how can you tell whether it is effective?
Secret Seats – English National Opera
How do you respond to bargain hunters, encourage advance booking and make sure you don’t lose income from those willing and able to pay face value prices? The answer is Secret Seats.
Price-Quality and the Danger of Free
Ever wondered what messages you might be sending out to your customers when your tickets are cheap or even free? This insight explores some of the issues.
Price Elasticity of Demand – Lyric Opera of Chicago
Want to understand the price sensitivity of your customers and improve the odds of making the right pricing decisions before you go on sale?