Royal & Derngate
“Baker Richards delivered an excellent programme of qualitative and quantitative research to inform our business planning process. The findings were detailed, insightful and challenged a number of our preconceptions! This has had a significant impact on our thinking about the future strategic direction of the business."
- Jo Gordon, Marketing & Sales Director, Royal & Derngate
About The Project
Royal & Derngate appointed Baker Richards in 2010 to undertake a programme of data mining and research to inform the organisation’s understanding of its audiences. The specific outcomes of the project for the Royal & Derngate were: a better understanding of audience trends; a better understanding of audience behaviours and attitudes; a clear sense of barriers to attendance and a clearly identified set of high-potential target groups.
