Philadelphia Live Arts Festival
“I have only outstanding things to say about the support and insights we received from you!”
- Robin Barnes, Marketing Director, Philadelphia Live Arts Festival
About The Project
Working with sister company The Pricing Institute, Baker Richards undertook a pricing review for Philadelphia Live Arts Festival, which identified and quantified opportunities for changes in pricing strategy, including standardising prices and frequency bundles. This resulted in a 6% increase in the average number of shows attended and an increase in box office income.
